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Projects Feasibility Studies

Hospitality Feasibility Studies:

These services are typically requested by lenders/investors and usually comprise of a supply and demand analysis, site characteristics/SWOT assessments, components positioning, facilities recommendation and the projections of estimated profit and loss and cash flow Variations include:

  • Pre-feasibility study (more concise, for internal use)
  • A market study.
  • A site highest and best use study.

Objectives:

  • Reassurance that a given development will match market and customer expectations and be sustainable.
  • Information and analysis of any upward or downward trends in the macro and micro market.
  • Knowledge of current and future supply in a given market place including competitive set.
  • Analysis of potential demand for the facility over the coming years.
  • Detailed pictures of customer motivations, expectations and decision influencing factors.
  • Approval or Financing Investigation of a range of management options and their financial implications.
  • Evaluation of the variables and risks to determine their likely impact on key financial indicators.
  • Financial projections as the basis for operating budgets.
Al Ketbi Consultancy's services fall within the following main activity areas.
  • Destination representation
  • Travel and Hospitality consultancy
  • Regional marketing consultancy
  • Market research and data analysis
  • Asset Management
  • Projects feasibility studies